For anyone who has been watching television over the past few weeks have probably seen the campaign advertisements from time to time.
The question is, do they impact you?
While the ads may feel cumbersome, those who are running for governor or any other position have to get the word out about who they are in one way or another.
“Advertising works half the time and half the time it doesn’t,” said Associate Professor of Journalism at Quinnipiac University Rich Hanley said.
Hanley has had his fair share of studying the “do’s and don’ts” of the political campaign world in media.
“Initial ads tended to be negative, as we are getting closer to the primary the ads tend to be positive because people want to vote with a good taste in their mouth,” Hanley said.
So, what’s the purpose of the sometimes unbearably upbeat versus the downtrodden knock to a competitor?
“They’re trying to do both. They are trying to take votes away from their opponents, by making their opponents look bad and get votes to themselves by making themselves look good it’s an old political trick,” Hanley said.
The trick can work.
“Some of them make a difference but some of them don’t make a difference,” said John Davis, of New Haven.
It comes down to whether the money spent on a well-produced ad translates to a vote.
“I think it depends on the type of ad. I think the ones that are more substantive, the one that they layout their policy proposals and so forth. Those are the ones I find helpful,” said John Hirschauer, of Southbury.
Whether you think they make a difference or not to your vote, they will keep coming.
“Ads actually affect people that they don’t comprehend or understand because the image of that ad is actually playing in their mind when you go to cast the vote. That’s why it’s always best for a candidate to leave a good impression just before the election,” Hanley said.
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